The First Few in the Queue
Independent of the tools used, these are the cliche metrics every digital marketer talks about, enjoy a quick glance with that coffee in your hand !
1. Visits: It’s also called out as a session for some tools and might end after 30 minutes or differently set up for different tools. A Visit contains all the activities like pageviews, events and other interactivity.
2. Pageviews: The count of how many times the user has viewed the website page, it can be multiple for one within a visit.
3. Bounce Rate: If bounce rate is being calculated for a specific page, then it is the number of times that page was a single page view visit divided by the number of times that page was an entry. If bounce rate is calculated for a group of pages, then it is the number of times pages in that group was a single page view visit divided by the number of times pages in that group were entry pages. A site-wide bounce rate represents the percentage of total visits that were single page view visits. This is the first page during a session.
4. Exit Rate: It defines the credibility of the page at which the user leaves the website while browsing or navigation. The exit rate defines the stickiness of a page or talks about the drops from that particular page. It can be any page during the session that can be an exit page.
5. Unique Visitors: The count of an individual visitor within a given time period, with visits that can be one or more on the page. The metric will define the count for the visitor only once during the whole length of reporting period. Mostly when we want to emphasize on visitor based benchmarks.
The unique visitor is tracked with help of a persistent cookie. It can be a 1st or 3rd party cookie.