You know it but you still want to know it (Mobile Metrics Part 1)

Some common Adobe Mobile Metrics that you can quickly get in touch with.

Crash Rate

For an app engineer this is a tight situation but saves you right at the beginning, the crash rate is percentage of number of crashes for that particular day or month or week as required. Mostly helpful while the incubation period when you have started marketing or recently launched your app. Keep a close look what the mobile team is up to.

Crashes

Number of crashes for a particular day or month or week as required.

Device Type

The device type report gives you an extensive list of Users who work on different mobile devices like actual mobile phone, tablet, media players, gaming console, e-readers. It’s a good way to

  1. Checklist the user-friendly devices
  2. How we can work to make our content more user friendly and device friendly
  3. Taking in consideration the response design for the online content

Device

This metric points to a device name to understand the behaviour of that specific mobile device that you want to track in comparison to other devices, example (iphone 6 vs iphone 7).

Carriers

This report will provide insight like most used carriers, carriers that bring most visits. Carriers that provide high speed, good bandwidth will allow accurate loading of the content and maximum customer engagement. While due to low speed or bandwidth restrictions the app may fall in the category of not being very user friendly and users get less engaged. Some carriers throttle the data bandwidth which also adds to connection highs and lows.